Why have TV advertisers insisted on adding “Search for <product name>” instead of the URL of their website on the bottom of TV adverts? I’m not complaining, I was just wondering why this trend is becoming popular? I assume it is so the user can find the relevant page on their website quickly, but depending on the search engine that the user uses, might not turn up the results that they were looking for. Surely they would want to ensure that the user ends up on their own website, where they can portray a biased view on that product; not what other websites have to say about it. Or maybe the company is so confident in their product, the user will only find raving reviews regarding it? I still think that just including their URL would be more beneficial to be honest.
Tags: Internet, web design
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